Frank uses your existing data to sustain your donor’s trust and attention.
In the for-profit world, companies understand that it’s significantly more profitable to retain a customer than to earn another one. Yet, research shows that US nonprofits lose 70% of their donors after just one contribution. Even worse, only about 10%-15% of donors give more than 5 consecutive gifts.
Relying on one-time contributions is simply not sustainable for most nonprofits. However, research also shows that it’s much easier to retain donors after their second gift. So how can you increase your donor retention for multiple repeat contributions?
Here’s how the Frank Retention can help you retain more donors:
Our donor retention solution helps you set up regular semi-automatic email and social media communication with your donors.